Stephen Curry has taken steps to trademark his famous “Night Night” celebration, a move that highlights his influence both on and off the court.
Recently, the Golden State Warriors star filed a trademark for the phrase “Nuit. Nuit.,” which translates to “Night Night” in French. Curry’s signature celebration involves him mimicking the act of going to sleep by pressing his hands together and tilting his head, a pose he famously strikes when he feels the game is firmly in hand. Curry first showcased this move on the international stage during the 2024 Olympics, specifically in the gold medal game against France.
Team USA secured the gold medal, and Curry’s “Night Night” celebration became a viral sensation. The phrase “Nuit. Nuit.” quickly gained popularity, especially after Filipino designer Mike Fogg created a custom T-shirt for Curry featuring the phrase. Curry shared a photo of himself wearing the shirt while holding his Olympic gold medal, further solidifying the celebration’s iconic status. Soon after, Curry moved to trademark the French phrase.
Darren Rovell of Cllct provided insight into Curry’s legal actions:
“Steph Curry’s corporation, SC30, has filed to trademark the phrase ‘Nuit. Nuit.,’ which he and his team cleverly introduced after Curry helped Team USA defeat France in the men’s basketball gold-medal game during the Paris Olympics. Curry filed for the trademark in Europe on August 14 and in the United States on August 19. The U.S. filing indicates an intent to use the phrase on all apparel. Given that Curry is the first to file for this phrase, he won’t face competition in securing the trademark.”
Curry Says ‘Night Night’ to France
For the first time in his illustrious career, Stephen Curry is now an Olympic gold medalist. While this may be his first and possibly last appearance in the Olympics, the Warriors’ star made an indelible mark on the tournament.
Although LeBron James was named MVP, Curry’s performance in the gold medal game against France was nothing short of spectacular. He scored 24 points, all from beyond the arc, shooting an impressive 66.6% from three-point range, further cementing his status as the greatest shooter of all time.
In the final minute of the game, Curry sank a difficult three-pointer over a double team, sealing the victory for Team USA. After making the shot, he struck his “Night Night” pose, extending the lead to 96-87 with just over 30 seconds left. The celebration became the defining moment of the game, symbolizing Curry’s decisive role in Team USA’s triumph.
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