Atlanta Braves’ powerhouse first baseman Matt Olson has signed a multi-year endorsement deal with global footwear giant New Balance, marking a major partnership that positions Olson as a central figure in the brand’s growing influence in baseball. The deal solidifies Olson’s status as one of the sport’s premier athletes, both on and off the field.
While the financial terms of the agreement remain undisclosed, sources suggest that Olson’s deal is one of the most significant baseball endorsements in recent years. As part of the partnership, Olson will be featured in exclusive New Balance marketing campaigns, collaborate on signature cleats and training shoes, and play a key role in the company’s expansion within Major League Baseball.
A two-time All-Star and one of the most feared sluggers in baseball, Olson has been a driving force for the Braves since joining the team in 2022. His elite power-hitting, Gold Glove-caliber defense, and leadership have made him a cornerstone of Atlanta’s championship aspirations. In 2023, he led the league in home runs, further cementing his status as one of the game’s most dominant players.
Beyond his on-field success, Olson’s marketability and composed demeanor make him an ideal ambassador for New Balance. His work ethic and consistency align perfectly with the brand’s commitment to performance and innovation, making him a natural fit for this high-profile endorsement.
New Balance has been steadily expanding its presence in baseball, competing with established sportswear giants in the cleat and training shoe market. With star athletes like Shohei Ohtani and Francisco Lindor already representing the brand, Olson’s addition further strengthens New Balance’s roster of elite baseball talent.
“Matt Olson is the embodiment of power, precision, and professionalism, making him the perfect addition to the New Balance family,” said a spokesperson for the brand. “His dedication to excellence on the field and his influence off of it make him an ideal partner as we continue to push the boundaries of performance and style in baseball.”
For Olson, this deal represents a significant milestone in his career, adding to his growing legacy as one of baseball’s most respected players. Fans can expect to see him prominently featured in New Balance campaigns, sporting custom cleats and training gear designed to enhance performance at the highest level.
For the Braves, having a franchise cornerstone aligned with a major global brand only adds to the team’s prestige. As Olson continues to be a key force in Atlanta’s pursuit of another World Series title, his partnership with New Balance brings additional visibility to both himself and the organization.
With this landmark deal, Matt Olson is not only making history with his bat—he’s helping shape the future of baseball endorsements.
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