In a groundbreaking move, New York Rangers’ star forward Mika Zibanejad has inked a multi-year endorsement deal with global footwear powerhouse New Balance, making him the latest elite athlete to become the face of the brand. The agreement positions Zibanejad as a central figure in New Balance’s expansion into the hockey and lifestyle footwear markets.
While financial details of the contract remain undisclosed, sources suggest that the deal is one of the most significant endorsements in professional hockey. Under the partnership, Zibanejad will feature in high-profile marketing campaigns, collaborate on exclusive footwear releases, and promote the brand’s commitment to performance and innovation.
Zibanejad, one of the NHL’s most dynamic and skilled forwards, has been a cornerstone of the Rangers’ success in recent seasons. Known for his elite scoring ability, leadership, and clutch performances, the Swedish center has built a strong global following. Off the ice, he has also made a name for himself as a musician and fashion enthusiast, making him a perfect fit for New Balance’s blend of performance and lifestyle branding.
With this deal, Zibanejad joins a growing list of high-profile athletes associated with New Balance, reinforcing the company’s push into hockey culture and its crossover appeal into mainstream sports fashion.
New Balance, long known for its dominance in running shoes and lifestyle apparel, has steadily expanded into various sports markets. With recent success in basketball, soccer, and baseball, the company now aims to strengthen its influence in the hockey world. Partnering with Zibanejad—a player renowned for both his on-ice excellence and off-ice marketability—represents a strategic move to bridge performance and streetwear culture.
“We’re thrilled to welcome Mika Zibanejad to the New Balance family,” said a company spokesperson. “He embodies everything we stand for—elite performance, creativity, and a fearless approach to redefining the game. Mika’s unique style and leadership make him the perfect ambassador to help drive our vision forward.”
For Zibanejad, the partnership is another testament to his growing brand power beyond hockey. As he continues to dominate the NHL with the Rangers, his presence in New Balance campaigns will further elevate his profile in the sports and fashion industries. Expect to see him sporting exclusive New Balance gear, both on game days and in his off-ice endeavors.
For the Rangers, having one of their star players aligned with a major global brand brings additional exposure to the team and its passionate fanbase. As Zibanejad continues to be a key piece of New York’s Stanley Cup aspirations, his partnership with New Balance adds another exciting dimension to his already illustrious career.
With this landmark deal, Mika Zibanejad isn’t just making waves in the NHL—he’s helping shape the future of sports endorsements.
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