Breaking: Orioles Announce Jersey Patch Sponsor!
For the first time, the Baltimore Orioles are adding a jersey-sleeve sponsor, featuring a T. Rowe Price patch. This change will debut tomorrow when they play against the Atlanta Braves, making the Orioles the 20th team to add a sponsor patch to their uniforms.
The new patch, despite its blue color clashing with the team’s traditional colors, presents a clean look. T. Rowe Price, a local company headquartered on East Pratt Street, has a rich history dating back to its founding at 10 Light Street in 1937. The company reported a revenue of $6.46 billion in 2023.
Fans can expect to see extensive T. Rowe Price branding around the ballpark, in team publications, and at Ed Smith Stadium in Sarasota.
The trend of jersey sponsorships, even adopted by traditional teams like the New York Yankees, reflects broader changes in the sports industry. Initial resistance is anticipated, but as with other changes like the pitch clock and mound advertisements, it will soon become a familiar part of the game.
A key concern remains how the Orioles will utilize the revenue generated from this sponsorship. Fans hope the funds will be reinvested in player salaries and team improvements.
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In a statement, David Rubenstein expressed optimism: “The future of the Baltimore Orioles and the City of Baltimore is bright. We are delighted to welcome T. Rowe Price to Birdland at such an eventful time on and off the field. Our organizations share a dedication to hard work, innovation, professionalism, and integrity, and we have committed our long-term futures to this city. We look forward to a long, successful partnership as we work to bring the World Series trophy back to Baltimore.”
This sentiment resonates with fans who prioritize seeing their team succeed and bring home a World Series trophy, even if it means embracing new sponsorship deals and changes to the uniform.
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